Networks Performance and Contractual Design: Empirical Evidence from Franchising

Magali Chaudey (1) , Muriel Fadairo (1)

1 CREUSET - Centre de Recherche Economique de l'Université de Saint-Etienne

This article deals with the links between networks performance and the design of vertical contracts. It provides evidence broadly consistent with the hypothesis that within franchising systems, constraining contracts for the retailers favor a better performance at the network level

Mots clés: vertical relationships; contractual constraints; contracts econometrics

Domaines: Economies et finances

Magali Chaudey, Muriel Fadairo. Networks Performance and Contractual Design: Empirical Evidence from Franchising. 2006. ⟨ujm-00070949⟩